Job Title: Marketing Manager (wind farm)

OVERVIEW:

Through professional and systematic market analysis and preparation activities, to collect market information, organize and develop Client resources, maintain Client relations, and provide constructive opinions and decision support for the company's bidding and marketing development.

RESPONSIBILITIES & SCOPE OF WORK:

• Market Research and Analysis:

Conduct thorough research and analysis of the market, including industry trends, competition, customer needs, and regulatory factors.

Gather and analyze data on market size, growth potential, customer segments, and emerging technologies to identify business opportunities.

• Business Development:

Identify and develop new business opportunities, partnerships, and collaborations within the market.

Build and maintain strong relationships with key industry stakeholders.

Participate in meetings, conferences, and industry events to network and promote our company's offerings.

• Marketing Strategy Development:

Develop comprehensive marketing strategies and campaigns to promote our products and services in the market.

Collaborate with the marketing team to create compelling marketing materials, including brochures, presentations, case studies, and website content.

Monitor the effectiveness of marketing campaigns and adjust strategies as needed to achieve business objectives.

• Competitive Analysis:

Monitor competitor activities, including their products, pricing, marketing strategies, and market share.

Identify competitive advantages and areas for improvement to position our company effectively in the market.

• Customer Relationship Management:

Work closely with the sales team to understand customer needs and preferences.

Assist in developing customer-focused solutions and value propositions to enhance customer satisfaction and loyalty.

• Technical Support:

Provide technical support to customers, answering inquiries, and addressing commercial, technical issues related to our products and services.

QUALIFICATIONS & SKILLS:

• Bachelor's or above degree
• Proven experience in marketing development, business development, or related roles within the wind farm industry.
• Excellent analytical and research skills, with the ability to gather and interpret market data effectively.
• Exceptional communication and presentation skills
• Strong business acumen and understanding of marketing principles and strategies.
• Proficiency in market research tools and techniques.
• Ability to work independently and as part of a team, managing multiple projects simultaneously.
• Fluency in English language, both written and verbal.